Neuro Linguistic Programming

Neuro Linguistic Programming (NLP) is about the study of subjective reality. This is how we create our internal representations of reality which is what is real for us. NLP is about methods and techniques that provide more positive outcomes or enhanced outcomes than were previously there. Everybody already knows how to do some things well, and those are the resources that can be used or applied to other areas for making a positive change.

What is NLP?


The ‘Neuro’ acknowledges the fact that we process information about the world neurologically, using the brain and the nervous system, through our five senses: sight, hearing, touch, taste and smell.

‘Linguistic’ refers to the verbal language that we use to communicate with each other both intrinsically and extrinsically with our internal thoughts and our external ‘body language’.

‘Programming’ relates to the ‘programs’ or patterns of behavior we all demonstrate: it is the internal yet unconscious strategy that we use as we organize our thoughts and our behaviors in producing our outcomes.

How do we do what we do when we do not, and do what we know what to do? NLP started out in the early 70’s primarily as the study of excellence in Human Behavior. The initial question was about how to understand the difference between somebody who is competent about something and someone who is able to excel at something. This study of Subjective Reality and the Modeling of Excellence opened up a new doorway into human possibilities. Two men are at the forefront of the initial studies which has since blossomed into multiplied thousands of skilled students and practitioners all across the world. The first two were John Grinder a Linguistics Professor and Richard Bandler, a Mathematician, musician and Computer Scientist.

That first question on excellence involved studies of people who were know to operate in very excellent ways such as Milton Erickson, Virginia Satir, and Fritz Perls all of which were recognized for their pivotal knowledge and excellence in the field of therapy. Those studies opened the doorway to discovering their Internal Representations engendered a model to understand how we as humans perceive the world, how we organize our thinking, feeling, skills and behaviors. These initial studies have in changed the way we may more effectively understand people in every area. Areas including Therapy, Business, Sports, Learning, Relationships, Life.

NLP is about how we work as a whole new paradigm of thinking. It is about helping people make effective and empowering change and to enhance peak states of performance. It is a set of guiding principles, attitudes, knowledge, skills, techniques and a sort of magic in how greatly it enhances our human possibilities.

NLP offers you some of the most powerful communication skills available. Seeing with new eyes gives new perspective. Much of our success in life depends on our ability to communicate effectively to others and within our selves.

NLP provides a beacon of light that can enable you to uncover, change and transform old behaviors and present interferences into new and resourceful beliefs and successful behaviors. It can move you to make positive and far reaching changes that will affect your life in positive ways and can usually do it in a quicker and more elegant manner than most anything else.

NLP is built around the idea that all thought, belief and behavior is inseparable from our neurology (Neuro). The way we recognize it and stabilize it is with language (Linguistics) and the internal strategies we use, the sequence of mind/body events is the (Programming). Learning and knowing how this works for you and others gives you a set of powerful tools for more effective and precise outcomes.

The human brain and the body are inseparable and operate very much like a mega-computer. Using information that is programmed into it through life experiences and the adapted behaviors created in each moment, it will operate or react with the same adapted responses until the original programming is replaced.

It is widely known that the majority of all our dominant programming has already happened in the formative years of 0 to 6 years old. Although we do not want to believe that we are basically operating on automatic and that we are so directed and controlled by earlier programming, denying it does not make it not so. Unfortunately we did not come with an owners manual at birth. We do not actually know how we operate and for the most part operate out of a “consensus trance.” In reality we must determined courageous steps to understand how to work through the issues.

It is good to know that with NLP change for most people can happen easily, painlessly and fast.

We are often told that our brain is the most amazing computer on the planet, but nobody ever gave us an instruction manual on how to use it. The good news is that Neuro Linguistic Programming was created as a set of tools (software for the mind/body) to update our data and move toward a truly conscious life with far more excellence and satisfaction that would not happen otherwise. NLP offers the tools to make excellence and more satisfying behaviors easily attainable. It can now happen because if you have some areas where you are achieving excellence or having satisfying behaviors, or if someone else is achieving excellence or satisfying behaviors anywhere, then it can be modeled, detailed, replicated, and enjoyed by you.

“NLP… affords the opportunity to gain flexibility, creativity and greater freedom of action than most of us know how…”
-Training and Development Journal

“NLP could be the most important synthesis of knowledge about human communication to emerge since the sixties…”
– Science Digest

Some of the places where NLP is used:

  • Psychotherapy and Counseling
  • Training, Education, Public Presentations of all kinds
  • Health Counseling, Medicine, Alternative Modalities
  • Business, Management, Sales, Coaching
  • Relationships and Relationship Building
  • Sports and Recreational Interests
  • Peak Performance and Excellence
  • Parenting and Youth Building
  • Writing, Communicating in any media
  • Creative Pursuits and Energized Lives
One of the most important applications where NLP is valuable is in education and learning. NLP’s practical applications include understanding how we team and develop strategies for both students and teachers. Through NLP, teachers and parents gain concrete methods for helping children do well in school. Classroom teachers are incorporating key pieces of the NLP approach into their teaching methods and classroom management.

Medical professionals report that what they learn in NLP training is immediately applicable and valuable in their work. In addition, leading-edge research in NLP today is focusing on ways of building and maintaining personal health, engaging the body’s ability to heal, and defining the relationship between health and beliefs. Language affects how we think and respond.

The very process of converting experience into language requires that we delete, distort, and generalize how we perceive the world. These are the filters that we use that make each one of us unique. NLP also provides questions and patterns to make communication more effective. Research on communications has shown that words are only of communication. Understanding the other of communication is what NLP provides.

NLP teaches us to understand how language affects us through implicit and embedded assumptions. Since advertisers, the media, and politicians use language to convey their messages, teaming about language through NLP can also add awareness and gives us the knowledge we need to be effective communicators.

Here are some areas in your life that NLP may be beneficial:

  • Improve your skills and performance in areas from sales to sports.
  • Remove lifelong fears and phobias.
  • Identify and release negative emotions caused by traumas.
  • Increase rapport and facilitate communication in your relationships,
  • business and personal relationships.
  • Change unwanted habits and behaviors giving yourself more options.
  • Learn techniques to identify your specific goals, understand them appropriately
  • and then program your mind to achieve them.
  • Resolving conflicts and negotiating for desired results.
  • Learning, studying, spelling and memory.
NLP offers many people a doorway to something far deeper. Once you know more about how you, as a human being operate, then you can use NLP to answer some of the truly meaningful questions. NLP will also help you to more fully understand your mission in life and some of the answers to how you can have even more happiness and fulfillment.

Who Benefits from NLP?

Why should anyone want to know about or study NLP? The answer to that is easy. NLP is for anyone who has a desire to know more about themselves or others. Anyone who wants to know how to understand and use leading-edge, practical and empowering tools to model and create more satisfying lives. Whether you are in Business, Education, Sales, Public Contact, Sports, Relationships, Communications or just being alive on this planet and wanting your life to be easier. NLP can become a constructive tool for your life.

Many people have commented discovering the power of NLP was like finally getting their own owners manual and knowing they you operate.

Apositiva Center provides many avenues for your discovery and learning about NLP:

  • Courses are offered on an ongoing basis.
  • CDs, Videos and Books can be found through our website and many more are being added regularly.
  • Counseling and Personal Coaching on a per-session basis.
  • Coaching utilizing the best in NLP skills and techniques for reaching your desired goals and to enjoy a greater more satisfying life.
  • The Events Calendar allows you to stay current on our next courses.

How can we best support your NLP Interests?
For information or to set an appointment: Apositiva Center / Apositiva Institute
On the phone: (503) 525-0595

Want to learn and experience more about NLP & Hypnosis?

Apositiva Institute (formerly A Positive Change) offers courses in Portland, Oregon. Our classes are accepted by National Guild of Hypnotist (NGH) and Oregon Health Authority (OHA) for Certification in Hypnosis. The Mastery Class takes you through the requirements to be a Certified Clinical Hypnotherapist or Hypnotist (C.Ht.). Many NLP techniques are presented to enhance the hypnotherapy and toolbox for the student’s use in helping others to achieve positive changes in their lives.




Richard (Rich) Aanrich, BA, M.NLP, C.HI. has been teaching hypnosis and NLP for over 20 years. He learned from many of the great Masters of Hypnosis and NLP, and through his many years of experience has become a Master himself. In addition, he graduated with a degree in Human Behavioral Studies. Rich is a combination of many great arts, from Dale Carnegie, NLP and many great Masters. You will notice that he is charged with a positive energy! Ask him where he gets it.

Catherine (Cat) Wilson, BA, M.NLP, C.HI. In 1970, Cat first learned hypnosis from her father, and later went for certification and became a clinical hypnotherapist. She was the President of the National Guild of Hypnotherapists in the Portland, Oregon area from 2007 to 2012. She learned NLP in 1992 and has trained hypnotherapy students with Rich since 2001. From 1970’s to 1980’s, Cat studied business, art, and law, and then went back to school again, graduating with a degree in Communications, Training and Development. Cat is a master of communication, and you will sense how deeply she listens with her heart and soul. Be ready when she asks you this question: “What is the very best scenario for you now?”

Hypnotherapy / NLP Classes
NLP Training: Ongoing. Call for dates. Skills Training in Creative Cognitive Behavioral Change.
Essentials: 6-day class on Hypnosis and NLP
C.Ht Hypnosis Certification: 160+ hours (with Essentials) to meet requirements for Certification
For upcoming classes, click here.

Refer a friend:
When you introduce us to a new friend, they will also be able to make a positive change! We will reward you with $25 for every new student you refer to Rich Aanrich and Cat Wilson who signs up and attends one of our NLP or hypnotherapy workshops. Then, we can all experience the benefits of APOSITIVA!


NLP in Practice

For information or to set an appointment: Apositiva Center / Apositiva Institute On the phone: (503) 525-0595